What is Design Thinking?

In our online training course on Design Thinking, Chris Rowlands and the other instructors from TI People provide a step-by-step approach to using Design Thinking practices in HR. In the video below, Chris gives a brief definition of Design Thinking and its history.

What is Design Thinking and how does it apply to HR?

Design Thinking is defined as a creative, solution-based method for problem solving. It is based on understanding the in-depth needs of different stakeholder profiles and its goal is to generate solutions that bring value to all stakeholders; in other words, based on solutions focused on the people involved. In HR's case, this could be the managers, employees, or candidates that experience any part of the HR process.

Companies like Apple, Starbucks and Google, are known to have been using Design Thinking as a way to drive new products and services for some time. Design Thinking enables organisations to consider new approaches to products and processes, driving innovation that allows them to meet their customer needs more effectively.

When we think about human resources or talent as a greater business asset, the need for, and opportunity, becomes clear. Design Thinking enables HR to think beyond the typical process and programmatic approach to service delivery and focus instead on the experience and outcomes that it is looking to drive.

Online training for HR professionals on using Design Thinking

Design Thinking has become a fashionable term when talking about innovation and agile ways of working. However, this is not just another Design Thinking course, it is a practical course that shows you HOW to apply Design Thinking in HR. We will share learnings from a series of workshops and projects in HR applying the Design Thinking philosophy and we will provide hand-picked and custom methods that are specifically tailored to creating an improved customer experience of HR.

The objective of this online course is to provide you with a solid foundation of Design Thinking in HR, a pragmatic toolkit, and templates to show you how to use Design Thinking in your organisation.


Ian Bailie is the Managing Director of myHRfuture.com and an advisor and consultant for start-ups focused on HR technology and People Analytics, including Adepto, Worklytics and CognitionX. In his previous role as the Senior Director of People Planning, Analytics and Tools at Cisco Systems, he was responsible for delivering the tools and insights to enable and transform the planning, attraction and management of talent across the organisation globally. Ian is passionate about HR technology and analytics and how to use both to transform the employee experience and prepare companies for the Future of Work.